Flavoured milk drinks, with its higher unit prices than the category average, will continue to be a significant revenue driver for drinking milk products in Australia. As a result, players are expected to persist in their investment strategies, prioritising innovation and the development of health-focused product lines.
Sustainability will remain a central focus for future strategies within the dairy industry. Players are expected to invest in sustainable packaging and ethical sourcing practices, reflecting a broader trend towards environmental and ethical considerations.
In terms of retail value share, the competitive landscape of drinking milk products in Australia is led by the likes of Bega, Parmalat and A2 Dairy Products, although private label has gained significant traction due to its competitive pricing and perceived value for money. Fonterra Brands and Saputo Dairy Australia, having entered the market after 2011, have secured substantial private label contracts with major supermarkets.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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