The performance of drinking milk products will continue to be driven by fresh milk as this is a traditional choice in Romania, despite the fact that consumption of fresh and unprocessed milk remains high. In fact, only one third of total milk production is collected by the industry which leaves a big quantity for own consumption and sales directly from the farm.
Within cow’s milk, full fat milk is expected to be the most dynamic area as it contains natural fats that are deemed healthy. Premiumisation of fresh milk is anticipated led by the niche brands Laptaria cu Caimac and Artesana, packaged in glass bottles.
Drinking milk products will continue to be dominated by international players because they rely strongly on domestic brands together with local manufacturing facilities. Demand for domestic brands increased significantly during the pandemic and is expected to continue over the forecast period as they are perceived as providing quality at affordable prices.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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