The market for drinking milk products in Greece is expected to decline further in retail volume terms over the forecast period. Beyond rising prices, this decline will be driven by shifting consumer preferences, with a growing trend towards plant-based alternatives, which are increasingly perceived as being more environmentally friendly.
As an alternative to traditional cow’s milk, camel milk presents a new and innovative option. Producers claim it is particularly beneficial for individuals who are lactose intolerant and may offer health benefits for conditions such as diabetes and Crohn's disease.
One of the biggest trends in the packaged food market is the rise of functional products and milk is no exception. Consumers are increasingly seeking out products which offer additional health benefits, beyond basic nutrition.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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