Almost all significant categories of drinking milk products are projected to register healthy retail volume growth over the forecast period. This performance is expected to be underpinned by the burgeoning culture of drinking milk in the country, supported by new launches, increased production and marketing and promotional activities.
New variants are expected to be introduced in dairy only flavoured milk drinks through fortification using natural superfoods. In addition, new options are likely to be introduced with the aim of meeting consumer need states, such as incorporating herbs for reducing stress amid a tough economic outlook and hectic lifestyles.
Consumers in Malaysia are highly aware of the nutritional benefits and importance of drinking milk products for long-term health benefits, such as general wellbeing and bone and joint health. Therefore, players are expected to continue working towards meeting the rising demand for drinking milk products in the forecast period.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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