The drinking milk products market in Indonesia is poised for substantial growth in total volume terms over the forecast period, driven by the rising popularity of dairy-only flavoured milk drinks and shelf-stable milk. In the case of the former, demand will be fuelled by a shift in consumer preferences towards sweeter and flavourful milk varieties, moving beyond traditional plain options.
In Indonesia, the demand for fresh milk is steadily increasing, driven by a rising awareness of its health benefits. This growing interest is supported by the expansion of small and medium enterprises (SMEs), as well as the proliferation of cafés, bakeries, and beverage producers across the country.
During the forecast period, there will be a notable increase in the number of mothers choosing UHT milk for their children aged one year and older. UHT milk is treated at ultra-high temperatures, extending its shelf life and allowing it to be stored unrefrigerated until opened.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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