While still niche, and mostly bought by higher-income consumers, more consumers will look for plant-based milk as an alternative to dairy. Both in foodservice and in retail, plant-based options will continue to grow and will lose the stigma that has been associated with them.
There is potential to more effectively target children, as parents would like to see their children consume more milk. For instance, using more child-centric packaging on single-serve cartons could attract children.
Flavoured milk is an emerging segment and over the forecast period, there will be launches of more innovative flavours. Most brands currently offer either vanilla, chocolate or strawberry, However, the Lala brand recently launched a coffee-flavoured milk.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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