Sustainability is a very important pillar in this category, where packaging plays a fundamental role in the purchasing decision. That is why companies continue to invest heavily in innovation in this area.
Private label is expected to continue gaining share in drinking milk products over the forecast period. Private label already holds a strong share across drinking milk products in Portugal and it is expected to strengthen its position moving forward.
Even if the producer price for cow's milk falls, it is likely to remain well above the price of imported milk. As an example, the ex-factory price of milk in Portugal is EUR400/tonne, compared to around EUR300/tonne for imported milk.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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