Drinking milk products is predicted to see slow decreases in retail volume and value (constant 2024 prices) sales through the forecast period. Goat milk is likely to remain the most dynamic performer in growth terms, albeit from a low sales base.
Flavoured milk drinks are expected to gain popularity with consumers in Austria. These products fit with the convenience trend.
Taken together, private label is predicted to hold slightly more than one half of retail value sales of drinking milk products in Austria in 2024. This represents steady retail value share growth over the review period.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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