Herbal/traditional products is expected to see healthy constant retail value sales growth during the forecast period, although sales growth is anticipated to slow towards the end of the period. Nevertheless, herbal/traditional products will remain characterised by high levels of consumer self-medication, with prominent advertising campaigns and the expansion of health food shops (dietéticas) supporting sales performance.
A major source of demand for more natural remedies is likely to come from the country’s ageing population, with elderly consumers seeking to live a healthy life. This trend is particularly strong in herbal/traditional dietary supplements and should continue to grow in line with the population aged 65 years and above, which is set to reach more than six million people in 2029.
Consumers are increasingly willing to pay more for natural products, and this trend is expected to continue during the forecast period, despite the economic challenges in Argentina. Consequently, the new generation of herbal/traditional dietary supplements, such as spirulina, chia oil, cranberries, maca and green coffee, are likely to continue to perform well.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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