Herbal/traditional cough, cold and allergy (hay fever) remedies and herbal/traditional vitamins and dietary supplements will remain the largest categories in herbal/traditional products in Slovenia over the forecast period. Many Slovenian consumers prefer herbal/traditional products over OTC remedies for cough, cold, and allergies (including hay fever) due to their perceived naturalness, which is associated with greater safety and minimal side effects, and many choose to incorporate herbal/traditional vitamins and dietary supplements into their routines as a preventive measure against illnesses.
Herbal/traditional digestive remedies, an emerging category, is set to record the fastest volume growth over the forecast period. The sedentary way of life among older Slovenians, along with stress and unhealthy diets, is expected to contribute to future sales, as will the resumption of travel, both domestically and internationally, following the pandemic.
E-commerce is expected to drive sales growth in herbal/traditional products over the forecast period as the expanded availability of affordable new herbal/traditional products online will continue to attract consumers. Slovenians are increasingly conscious of their consumption habits, including food, cosmetics, consumer health, and home care, and actively seek out products with natural, pure, and safe ingredients.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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