While growth prospects will be restricted by increasing maturity and population decline, herbal/traditional products should continue to perform positively over the forecast period, with all categories projected to expand steadily in volume and value terms. Rising awareness of the undesirable and potentially harmful side effects of active pharmaceutical ingredients widely used in standard OTC medications will remain the primary driver of demand.
Herbal/traditional digestive remedies looks set to be among the fastest developing categories in volume growth terms over the forecast period. The need for these types of products will continue to increase as unhealthy eating habits, busier yet more sedentary lifestyles and other factors make Macedonians more prone to complaints such as heartburn, constipation, diarrhoea etc.
Herbal/traditional sleep aids are expected to gain popularity among Macedonians over the forecast period. Increasing numbers of people are now frequently suffering from insomnia and related sleep disorders because of busy lifestyles, rising levels of stress and anxiety, excessive screen usage etc.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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