In a cross-category trend, consumer price sensitivity is expected to continue over the forecast period, thus affordability will remain important for brands to retain consumer loyalty. Indeed, it is easy for consumers to seek out more affordable brands if needed, as herbal/traditional products is a highly fragmented category in Egypt, with a large number of branded and unbranded options available.
Alongside the cultural acceptance of herbal remedies in Egypt, there is also a demand for science-backed evidence in medicine, as consumers become increasingly health-aware. While traditional remedies are respected, consumers trust treatments that are perceived as having undergone rigorous scientific testing and clinical validation.
In a cross-category trend, social media will remain key to helping drive health and wellness trends over the forecast period. This is particularly seen among younger consumers who are keen to follow social media influencers – many of whom promote healthy lifestyles.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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