Herbal/traditional products is set to see retail volume and value (constant 2024 prices) growth in most categories over the forecast period. Younger generations tend to be more conscious of and cautious over their use of pharmaceutical products, which is set to continue to create space for herbal/traditional products.
Manufacturers of vitamins and dietary supplements and pharmaceutical companies are expected to continue to invest heavily in herbal/traditional products. These products can offer higher profit margins amid a more flexible legal framework in comparison to standard OTC products, which remain tightly regulated in Greece.
While there are strong growth opportunities for herbal/traditional products, pricing could dampen performance in the short term, at least. Given that disposable incomes are projected to remain under pressure, consumers may be discouraged from paying the premium price of herbal/traditional products and trade down to standard alternatives.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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