Ecuadorian consumers are increasingly seeking holistic healthcare solutions, driving the growth of herbal and traditional products. These products are valued for their perceived effectiveness, fewer side effects compared to conventional medicine, and a historical reputation of trust and positive experiences.
The lack of control over the product claims remains an issue in herbal/traditional health products. Many products continue to be marketed with exaggerated or unverified claims, which can mislead consumers and undermine the trust that the industry is trying to gain.
CBD still has considerable growth potential in Ecuador over the forecast period as new brands enter the market. The influx of new players is expanding product offerings, making CBD more accessible and diverse for consumers.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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