Herbal/traditional products is expected to see a slightly better performance in China from 2025, with a moderate retail current value CAGR in the forecast period. A key driver of growth for herbal/traditional digestive remedies is expected to be the alarming rise of chronic digestive issues, particularly amongst younger consumers.
Herbal/traditional dietary supplements will need to better align with younger consumers to uncover new growth opportunities moving forward. Historically, this category in China has been dominated by traditional ingredients such as ginseng, reishi mushroom, E-jiao, and bird’s nest, with players largely consisting of local direct selling brands or other long-standing brands.
In traditional Chinese wellness, the concept of “tonifying qi and activating blood circulation” is fundamental, emphasising the enhancement of energy and blood replenishment. This concept is believed to improve the complexion, boost immunity, and maintain overall health.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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