Older generations of Bulgarian consumers are expected to support the expansion of herbal/traditional products over the coming years, as they are more likely to trust traditional remedies rather than modern and innovative pharmaceutical products. Bulgaria already has an ageing population and thus a growing number of consumers from older age groups will seek products from herbal/traditional origins.
Over the forecast period, it is expected that categories like herbal/traditional paediatric dietary supplements will witness steady growth. This will be supported by rising parental awareness of the importance of using baby and child-specific products.
Over the coming years, e-commerce will continue to gain a bigger slice of sales in herbal/traditional products. The internet at large is helping to spur interest in alternative medicines.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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