The outlook is positive for herbal/traditional products over the forecast period, with positive constant value growth predicted. Guatemala has a long tradition of using natural home remedies to treat ailments.
Offerings to treat coughs and colds are the most popular and there is an increasing range of offerings and this will support continued growth over the forecast period. Given the tradition of preparing home-made teas, infusions and other remedies to address or prevent coughs and colds, it is not a surprise that such offerings are familiar to consumers.
Over the review period, natural sleep aids such as melatonin saw significant growth and this will continue over the forecast period. As a result of persistent stress and ongoing anxiety, consumers are finding it more difficult to sleep and increasingly look for natural sleep aids.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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