Herbal/traditional dietary supplements is expected to be the best performer over the forecast period, driven by growing consumer awareness around health and wellness. The increasing focus on maintaining a healthy lifestyle has boosted demand for dietary supplements that enhance overall wellbeing.
Consumer interest in natural and herbal remedies is expected to rise as consumers become more health-conscious and seek products with fewer side effects. The formalisation of traditional medicines into branded products also supports this trend.
A significant challenge faced by manufacturers is ensuring the safety, efficacy, and quality of herbal and traditional products. The lack of strong regulatory frameworks can lead to issues with product quality and consumer trust.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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