Colombian consumers are increasingly turning to alternative and bioenergetic medicine as a complement to traditional consumer health. This trend is expected to benefit from the coverage of private health insurance companies.
The growing maturity of OTC products, combined with the rapid expansion of generic alternatives competing with branded medications, is leading pharmaceutical companies to seek new opportunities for growth. Furthermore, there is a significant increase in the use of herbal/traditional products among Colombian consumers.
Cough syrups that include natural ingredients like hedera helix, honey, propolis and totumo are set to continue to grow in popularity. Many consumers believe in the therapeutic benefits of natural ingredients for alleviating symptoms and perceive them as a safe choice for the whole family due to their lack of chemicals.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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