Herbal/traditional products faces a potential challenge from traditional home remedies, and the easy availability of the ingredients they contain. Ingredients such as turmeric, tulsi, neem, and others are familiar to many consumers due to traditional usage.
Increased health consciousness amongst local consumers has led to growing interest in the benefits of natural ingredients in consumer health products. This heightened awareness has become a significant driver of sales for herbal/traditional products across various categories.
While non-herbal products may have the risk of side-effects, they often offer faster results, which is likely to make them a popular option in the forecast years. Their quicker action aligns with consumers’ busy lifestyles, with many people constantly on-the-go and looking for efficient solutions.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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