Over the forecast period, demand for herbal/traditional products is expected to remain strong, driven by the continuous consumer shift towards natural and herbal solutions for health and wellness. However, while demand will be stable, the value growth is projected to moderate compared to the review period, when inflation and rising prices significantly boosted performance.
Herbal/traditional vitamins and dietary supplements are set to experience the fastest value growth within herbal/traditional products over the forecast period. As consumers increasingly favour natural alternatives, the demand for herbal supplements will surpass that of standard versions, which are perceived as less aligned with the current health and wellness trends.
The demand for herbal/traditional sleep aids is expected to remain stable and strong, leading to the second-highest value growth rate within the herbal/traditional products category. As the quality of life continues to improve and the standard of living gradually rises, more consumers are turning to natural sleep aids to manage the growing stresses of daily life.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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