Herbal/traditional products is expected to record further growth in both value and volume terms over the forecast period as more consumers, concerned with health prevention and strengthening their immunity, perceive them to be safer, but effective options. This includes products for children as, in general, parents consider herbal options to be safer for the health of their children.
The competitive landscape is set to remain highly fragmented over the forecast years, with large assortments available at various price points. At the same time, the share of imported brands significantly exceeds local ones.
Herbal/traditional teas are set to experience growth over the period to 2029, especially during the cold/flu season, as they are perceived to offer effective relief. Local brands should see the strongest growth, benefiting from their lower prices.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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