Retail volume sales of herbal/traditional cough, cold and allergy (hay fever) remedies are expected to increase steadily throughout the forecast period. Such products should continue to gain popularity as more consumers shy away from standard OTC medications of this type because their active ingredients leave them feeling drowsy or unalert, a side effect that is particularly undesirable in workplace settings and while driving.
Interest in herbal/traditional digestive remedies looks set to continue rising over the forecast period. Demand for these products will be bolstered by growing awareness that the active pharmaceutical ingredients in standard alternatives can disturb gut microbiota, and in doing so inhibit the proper functioning of the immune system.
Herbal/traditional options are likely to be a focal point for new product development activity across Costa Rica’s consumer health market over the forecast period. In particular, innovation in this vein should become more visible in cough, cold and allergy (hay fever) remedies, digestive remedies, dermatologicals, sleep aids and dietary supplements.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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