The trend towards preventative healthcare accelerating, with local consumers actively seeking herbal and traditional products that promote overall wellness and disease prevention. This shift enhances the demand for products that blend traditional and modern medicine, offering a holistic approach to health and wellness.
The Moroccan government’s broader agenda to enhance quality and compliance standards across the consumer health market is expected to lead to the introduction of new regulations concerning the production, sale and marketing of herbal and traditional products. Regulatory barriers will likely remain less stringent than those applied to OTC medications with active pharmaceutical ingredients, thus not inhibiting demand or innovation.
Herbal/traditional products anticipated to see an influx of herbal and traditional products incorporating bee-derived substances, such as honey, propolis and royal jelly, which have long been valued for their therapeutic and preventative health properties in traditional Moroccan medicine. Increasing scientific research supporting these claims further underlines this trend.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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