Over the forecast period, herbal/traditional dietary supplements in the US is expected to experience continued solid although slowing retail current value growth. This is because these products are seen as a cost-effective and convenient option for preventive care, rather than waiting until a health issue arises and requiring more extensive treatment.
According to Euromonitor’s Voice of the Consumer: Health and Nutrition Survey, conducted January to February 2024, 30% of US respondents reported a “severe impact” of menstrual pain on their health. In addition, 44% of US respondents mentioned using over-the-counter medicine as a treatment approach.
As concerns about the safety and efficacy of herbal/traditional products continue to grow, along with a rapid increase in the number of products released, and the increasing number of people using such products, efficacy and safety concerns are also rising, hinting at the possibility of stricter regulations being implemented in the future. With increasing reports of adverse effects, misleading marketing claims, and inconsistencies in product quality, the regulatory agencies are expected to enhance oversight to protect consumer health.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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