Herbal/traditional products in Japan is set to return to solid retail current value growth in the forecast period, with Kampo expected to remain important. Traditionally, the main users of products derived from Kampo have been older people.
With the growing demand for traditional Chinese medicine from a health perspective, and the lack of information consumers have, influencers who disseminate information through media such as social networks, YouTube, and books are likely to play a crucial role. Choosing Kampo medicine requires matching individual constitutions and symptoms, which can be complex for many consumers.
Positioning Kampo medicine not only for treating diseases and physical discomfort, but also as an item to support lifestyle may lead to the future development of demand. Kameda Risaburo Yakuho, founded in 1894 in Kyoto, is a long-established brand that develops not only internal herbal medicines, but also teas, bath additives, and cosmetics.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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