Consumer health is expected to see moderate growth over the forecast period brought on by lifestyle changes, consumers looking to lead healthier lives, and market saturation, as well as more consumers consulting doctors again for their medical needs and obtaining prescriptions for necessary medications. As such, the development of herbal/traditional products is expected to progress almost parallel to overall sales of OTC consumer health, albeit with slightly slower growth due to some products in digestive remedies and analgesics, for example, not being available as herbal/traditional versions.
Herbal/traditional topical analgesics is projected to be among the best performing categories over the forecast period. Consumers often use these products over an extended period of time or on larger parts of their bodies, therefore preferring the (perceived) gentler yet effective nature of herbal/traditional products over standard alternatives.
The distribution of herbal/traditional products will likely continue to mirror the channels used for their standard counterparts. For instance, herbal/traditional topical analgesics will predominantly be sold through pharmacies, while herbal/traditional dietary supplements will likely be sold through drugstores and, increasingly, online.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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