Herbal/traditional products is expected to see steady retail current value growth in New Zealand over the forecast period, as a growing number of consumers show an interest in alternative remedies to cure long-term and short-term health issues. This trend will be particularly evident for herbal/traditional sleep aids and herbal/traditional analgesics, which are categories in which standard products are perceived to carry potential side-effects, especially if used over a prolonged period.
As New Zealanders increasingly shift towards more natural alternatives, herbal/traditional products is expected to attract more players. With the increased competition, companies are likely to forge strategic partnerships with major retailers to secure prominent shelf space, and effectively market their products, including via social media, to capture consumers’ attention.
Herbal/traditional sleep aids is expected to remain the strongest performing category in herbal/traditional products over the forecast period in retail current value terms, largely due to the escalating incidence of sleep disorders amongst the local populace. Although concerns about COVID-19 have passed, New Zealanders are now grappling with fresh sources of anxiety, ranging from the escalating cost of living to global conflicts.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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