Herbal/traditional products is expected to develop at a slow pace, lower than the overall consumer health industry, over the forecast period, despite its modest size. Most consumers will continue to view the category with scepticism and have doubts over its effectiveness.
There is a great deal of scepticism about the effectiveness of herbal/traditional products in Norway. However, the category does align with several strong trends, including the demand for more natural products and the rising shift towards a preventive and holistic approach to health and wellness.
As in many consumer health categories, e-commerce will remain key to generating more dynamic growth in herbal/traditional products during the forecast period. Since herbal/traditional products are viewed with scepticism by many Norwegians, purchasing such items involves a moderate degree of embarrassment for some consumers.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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