The forecast period is expected to see continued growth in the sales of herbal and traditional products in the Philippines, with consumer focus shifting towards emerging products based on popular traditional remedies. This trend reflects a broader movement across Southeast Asia, where consumers increasingly seek natural solutions to mitigate the effects of air pollution, including fumes and ash from frequent volcanic eruptions.
The forecast period is anticipated to witness substantial growth in the distribution of herbal and traditional products. Both international and local organic stores are rapidly expanding, providing high-quality herbal options to meet the increasing demand from health-conscious Filipino consumers.
Consumers are increasingly favouring beauty products with herbal ingredients, drawn by marketing claims that these ingredients are gentler on the skin, making them suitable for those with sensitive skin or skin-related conditions. Herbal beauty products are viewed as more trustworthy due to their proven effectiveness compared to non-herbal alternatives, which are often less familiar and may carry risks of skin damage, as highlighted by numerous negative reviews.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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