As consumer awareness of wellbeing has been accelerated by COVID-19, consumers have become more aware of ingredients that benefit their health. Consequently, it is expected that natural and herbal/traditional products and ingredients will continue to see strong demand.
Health awareness is growing amongst consumers aged 65 and over, who will continue to turn to herbal/traditional dietary supplements in an attempt to bolster their general health. For example, one of the most highly recognised and consumed dietary supplements, fish oils/omega fatty acids, is positioned as offering support for heart and eye health, as well as an aid in reducing liver fat and alleviating the symptoms of depression.
Consumers are increasingly concerned about climate change and, as a result, will look for more sustainable products, including locally produced goods. If players focus on messaging that can more successfully leverage the green trend to reach a wider consumer group, then herbal/traditional products will be able to expand its consumer base.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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