Herbal/traditional cough, cold and allergy (hay fever) remedies are highly popular among Croatians, and this trend is anticipated to continue throughout the forecast period. Such product formats are widely favoured as preventative measures against potential upper respiratory tract infections and illnesses.
Herbal/traditional digestive remedies will see continued strong growth and benefit from potential innovations. These products are increasingly perceived by local consumers as more natural, milder and better suited than standard alternatives for treating mild to moderate digestive health issues - particularly appealing to younger consumers and children.
Herbal/traditional products is growing in terms of online sales, attributed to a broad product range and competitive prices available through e-commerce platforms to a wide consumer base across the country. This trend is expected to persist throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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