Herbal/traditional products has enjoyed strong growth in the review period, with the post-pandemic period providing a boost to performance. Constant value growth is expected to slow in the years as competition intensifies.
Anxiety and sleep disorders are among the key areas where consumers will seek support over the forecast period. The incidence of stress and anxiety will remain elevated due to the uncertainties related to the economy, war, climate change and the general hectic pace of life.
Pharmacies are likely to face growing competition from other distribution channels over the forecast period. As consumers become more well informed and seek out cheaper prices there may be a shift towards retailers offering better promotions, including e-commerce.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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