An increasing number of consumers in the United Arab Emirates are distrusting of large pharmaceutical companies, believing their needs are not being taken into account. As a result, there has been a proliferation of online wellness influencers promoting the benefits of herbal/traditional remedies.
Trust will be a crucial factor for the future growth of herbal/traditional products in the United Arab Emirates over the forecast period, as there is still a significant gap. Increasing consumer concerns over the safety and transparency of herbal/traditional products has arisen due to recent incidents of unsafe use.
In older areas of the United Arab Emirates, such as Bur Dubai and traditional souks, there is a growing trend of street vendors exploiting consumers’ insecurities about weight gain, hair loss or infertility by aggressively marketing fraudulent herbal remedies. These vendors often use enticing phrases such as “the natural Ozempic” to lure customers.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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