The combination of busy lifestyles and the consumer desire for rapid relief from ailments is expected to hinder the volume sales growth of herbal and traditional products in the forecast period. Competition from non-herbal OTC products will also remain a significant threat to growth.
Intense competition is anticipated to persist, with Georgian consumers expected to make careful product selections. Pricing will play a crucial role in this decision-making process, prompting producers to frequently implement price reductions and promotions to stimulate volume sales.
Increasing consumer vigilance regarding health is expected to drive demand for herbal and traditional remedies. The presence of natural ingredients in non-herbal and traditional products will intensify competition between these two segments.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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