Herbal/traditional products is poised to benefit from a recovery of the Hungarian economy over the forecast period, with steady growth in both value and volume terms. Sales should gradually pick up as inflationary pressures ease and purchasing power improves.
The growing demand for herbal/traditional products will result in higher levels of innovation and wider product availability as retailers seek to meet consumer demands. Improved efficacy, together with new formats and packaging, will be the primary focus for manufacturers when developing new products.
Retail e-commerce will continue to gain importance as a distribution channel in herbal/traditional products over the forecast period. This category has not been affected by legislation enacted in 2022 that effectively prohibits anyone other than licensed pharmacists from offering home delivery of OTC medications containing active pharmaceutical ingredients in Hungary.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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