There is set to be growing awareness of, and a surge in demand for herbal/traditional ingredients within dietary supplements. This includes options such as sambucus, Echinacea and cranberry, which support the immune system.
Natural and drug-free remedies continued to appeal to consumers, with many expecting to avoid drugs that may have undesired side effects increasingly. This will boost the growth potential for all herbal/ traditional product categories.
The growth potential of herbal/traditional products is set to see the entry of new players. Herbal/traditional products are regarded as one the most appealing entry points into consumer health for new players, particularly for small, independent companies, which are expected to continue to target herbal/traditional products.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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