Herbal/traditional products is expected to see a slowdown in growth as the forecast period progresses as a result of market saturation and continuous pressure from Rx and OTC medicines. However, demand will likely remain healthy as many consumers will likely continue to be attracted by the effectiveness and safety of these products.
Herbal/traditional paediatric dietary supplements and herbal/traditional digestive remedies are projected to be the most dynamic categories within herbal/traditional products over the forecast period. These categories should benefit from new product launches as a wider assortment would help to attract the attention of consumers.
It is likely that the competitive landscape within herbal/traditional products will remain highly fragmented, especially given the fact that more companies and brands are expected to join the market. Manufacturers that invest in promoting their herbal/traditional products will likely have a competitive edge, especially if their advertisements are educational in nature.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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