The forecast indicates increasing retail current value sales of herbal/traditional products in Vietnam in the coming years. There is an expectation of growth across all categories within herbal/traditional products in the short to medium term.
In 2024, nearly 90% of retail value sales of herbal/traditional products in Vietnam is expected to be held by the smallest players, included under “others”, and it is set to remain a highly fragmented category over the forecast period. Traditional Vietnamese medicine has been heavily influenced by Chinese medicine, including acupuncture, Chinese herbs, and basic exercises.
In 2024, pharmacies is expected to account for half of sales of herbal/traditional products in Vietnam. However, in the coming years, sales of herbal/traditional products via retail e-commerce are projected to grow rapidly, due to the move by an increasing number of consumers to shopping online.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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