While many Thai consumers are starting to adopt healthier eating habits, they could also have a greater interest in purchasing herbal/traditional products to support their goals, due to the perception that they are more natural and thus potentially less harmful compared to OTC options. This is likely to help drive up sales of herbal/traditional products, particularly herbal/traditional dietary supplements, over the forecast period, with the latter predicted to record the highest retail volume growth.
Due to growing demand for plant-based/natural ingredients, especially those of Asian origins with the likes of ginseng, cordyceps, reishi mushrooms, turmeric, and pepper particularly popular, the outlook for herbal/traditional products looks positive. Local knowledge and an established presence of these products in the market will likely lead to greater competition in the coming years, with greater product variety and combinations emerging to better serve sophisticated needs/requirements.
While tonics will remain a key product area of herbal/traditional products in Thailand, the Thai government is likely to continue making significant efforts to promote a wider range by focusing on promoting local knowledge and expertise. This can potentially create greater product presence, positive word-of-mouth, as well as building confidence in product efficacy and product safety.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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