Herbal/Traditional Products in Germany

December 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Herbal/Traditional Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Herbal/Traditional Products in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Herbal/Traditional Products in Germany?
  • Which are the leading brands in Herbal/Traditional Products in Germany?
  • How are products distributed in Herbal/Traditional Products in Germany?
  • How has the regulatory and operating environment for Herbal/Traditional Products changed in Germany?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Herbal/Traditional Products in Germany - Category analysis

KEY DATA FINDINGS

Continued growth for herbal/traditional products
Demand for cold, cough and allergy remedies remains stronger than for sleep aids
Efficacy and naturalness will drive growth in herbal/traditional products
New ingredients and formats to gain popularity
Competitive landscape likely to remain fragmented
Table 1 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

Consumer Health in Germany - Industry Overview

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023

DISCLAIMER

DEFINITIONS

Summary 2 Research Sources
The following categories and subcategories are included:

Herbal/Traditional Products

  • Herbal/Traditional Topical Analgesics
  • Herbal/Traditional Sleep Aids
  • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
  • Herbal/Traditional Digestive Remedies
  • Herbal/Traditional Dermatologicals
  • Herbal/Traditional Paediatric Dietary Supplements
  • Herbal/Traditional Dietary Supplements
  • Herbal/Traditional Tonics

Herbal/Traditional Products

Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Herbal/Traditional Products research and analysis database.

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