Herbal/traditional products are expected to see moderate growth in Sweden over the forecast period. The availability of herbal/traditional products will continue to expand as health and wellness becomes more important to society at large.
Due in part to the holistic trend, Swedish consumers are becoming increasingly knowledgeable about herbal/traditional products, and many rely on certain brands that they trust and continue to support. Shoppers equate well-known brands with safety and quality and these brands are therefore generally trusted to deliver high-quality ingredients and superior performance.
Major companies, as well as the ever-growing number of new, smaller players are expected to increase their online presence over the forecast period. As a result, physical retail channels will see declining shares, as they struggle to compete with the low prices and convenience of e-commerce.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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