Future demand for herbal/traditional products in the UK will continue to be supported by consumers looking to alternative preventions and treatments for illness. This has been born out of a desire for gentle and traditional alternatives to pharmaceuticals.
In a continuation of its strong performance towards the end of the review period, demand for herbal/traditional topical analgesics is expected to further rise over the forecast period. Targeted for external use, topical analgesics has been one of the highest growth areas for herbal/traditional products due to the variety of products available, and the perception of minimised risk compared with comparable oral solutions.
While historically, many consumer health sales were driven by pharmacies and other bricks-and-mortar retailers in the UK due to impulse purchases, there has been an increasing shift towards e-commerce, particularly for herbal/traditional products. Due to the nature of many herbal/traditional products, they are often more focused on prevention and long-term relief rather than immediate solutions, meaning consumers are more likely to be willing to research products for longer to find a specific set of benefits.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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