The popularity of herbal and traditional products in Switzerland is expected to grow steadily over the forecast period, in line with the broader consumer trend of favouring natural options. While medical professionals are likely to continue cautioning against the extensive and unmonitored use of these remedies, Swiss consumers remain confident in using herbal products to treat common ailments due to their perceived lower risk of side effects compared to chemical-based alternatives.
While the market for herbal/traditional topical analgesics remains relatively small, it is expected to see the strongest growth in constant value terms throughout the forecast period, driven by the rising popularity of CBD-based products for pain relief. Younger consumers, in particular, have shown high interest in these products, which are perceived as natural and highly effective for relieving tension, stress, and inflammation.
Online sales are becoming increasingly important within the herbal and traditional products space and are expected to continue growing as more emerging brands adopt direct-to-consumer strategies through digital platforms. Social media will play a pivotal role in this shift, serving as a key channel for brands to launch new products and leverage influencer marketing to build awareness.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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