Herbal/traditional products is to remain a popular category amongst Serbian consumers during the forecast period, with volume and value sales rising steadily. Price sensitivity is expected to dampen sales of herbal/traditional products sales in 2025.
Competition in herbal/traditional products is forecasted to remain intense in 2025 and beyond. Serbians are expected to be mindful when making purchases, notably at the start of the forecast period when price sensitivity will remain acute.
Even as purchasing power improves, consumers facing hectic lifestyles are increasingly demanding quick solutions for the problems that these products are used to treat. Therefore, the performances of herbal/traditional variants in certain categories are expected to be undermined by competition from perceived faster and more effective OTC solutions.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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