During the forecast period, herbal/traditional products will see demand supported by an increasing search for natural ingredients. This phenomenon is not limited to vitamins and dietary supplements and OTC consumer health products, but also extends to several other product sectors, including food and cosmetics, and reflects a global trend.
The growing interest in long-term health and prevention in the post-pandemic era is set to sustain demand for herbal/traditional products, with sales expected to remain well above pre-COVID-19 levels. This is likely to encourage more OTC players to invest in launching and supporting herbal/traditional extensions in the forecast period.
The Italian economic picture is not promising, with the European Commission predicting that its growth will be the worst amongst EU countries, and several uncertainties remaining over the implementation of the National Recovery and Resilience Plan (NRP). However, the herbal/traditional products category could see some benefits from this situation.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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